L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz

Hey loves! Gia here, and I’m so excited to chat with you all today about one of those beauty staples that I genuinely can’t live without. You know me, I’m all about finding those holy grail products that make you feel amazing without having to break the bank. And today, we’re diving deep into a mascara that’s been a ride-or-die in my makeup bag for ages!

What’s the Hype All About?

So, what am I gushing over? It’s the L’Oreal Paris Voluminous Original Curved Brush Mascara! If you’re anything like me, you’re always on the hunt for lashes that look long, full, and perfectly lifted, but without the drama of falsies every single day. This little gem is designed to give you exactly that – gorgeous, voluminous lashes that make your eyes pop.

At its core, this mascara is all about adding volume and definition to your natural lashes. It coats each lash from root to tip, creating a thicker, fuller look that truly opens up your eyes. And let’s be real, who doesn’t want that extra oomph?

My Favorite Features & Why You’ll Love It

Okay, so let’s talk about why this mascara is a non-negotiable for me.

First up, that curved brush. It’s not just for show, dolls! The curve is strategically designed to hug the natural shape of your lash line, making it super easy to lift and curl every single lash as you apply. This means you get a beautiful, fanned-out effect and a noticeable lift that lasts all day. No sad, straight lashes here!

Then there’s the formula. It’s a rich, intense black (0.28 Fl Oz, for those who love the deets!) that really makes your lashes stand out. What I love most is how buildable it is. You can go for a more natural, defined look with one coat, or layer it up for dramatic, va-va-voom volume without worrying about clumping. Seriously, no spider lashes here, just beautiful, separated fullness. It wears beautifully too – I’ve never had issues with flaking or smudging, even on those long LA days.

Who Needs This in Their Life?

Honestly? Everyone! But if you’re specifically looking for:

• Serious volume and lift without having to use a lash curler every time.
• A non-clumping, buildable formula that lets you customize your lash look.
• An everyday mascara that’s reliable and makes a noticeable difference.
• A high-quality product that feels luxurious but won’t drain your bank account.

…then this mascara is absolutely for you! It’s perfect for beginners and seasoned makeup pros alike.

The Proof is in the Reviews!

And you don’t just have to take my word for it! This mascara boasts an incredible 4.6 out of 5 stars from over 14,000 reviews. That’s a lot of happy lash-lovers, which just goes to show how beloved and effective this product truly is.

My Final Take & Your Turn!

For just $9.76, the L’Oreal Paris Voluminous Original Curved Brush Mascara delivers results that honestly rival mascaras three or four times its price. It’s that perfect blend of affordability, performance, and reliability that makes it a true staple in my routine. Whether I’m going for a natural glow or a full glam look, this mascara always delivers on its promise of big, beautiful, voluminous lashes.

Have you tried this iconic mascara? Or do you have another drugstore holy grail I need to know about? Let me know in the comments below! And if you pick this up, be sure to tag me in your lash selfies – I can’t wait to see your gorgeous results!

XOXO, Gia

L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz

★★★★☆ 4.6/5 (14,100 reviews)

$9.76

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Price updated: 2026-01-26